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Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Increase project visibility, especially to executive stakeholders. This might sound patently obvious, but I often see too little time spent on this stage. The power of suppliers is another aspect which is brought to the fore by the porters five forces. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Easyjet Analysis. 3. Impact of Covid-19 on the economy and airline industry, 1. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). I have a background as a Developer and Technical Architect. Stakeholder groups will vary enormously according to the nature of the business. We will write a custom essay specifically for you. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. This has managed to ensure that the presence of this airline in Europe is felt. Basing management decisions on economic profit (e.g. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). IvyPanda. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. You are free to use it for research and reference purposes in order to write your own paper; however, you These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. : MIT Press, 1962) PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. 3. Analysis. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Developing the range of ancillaries on offer such as the Inflight retail proposition. This has been clearly captured in the vision and the mission statement of this company. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. About stakeholder mapping in Smaply and a step by step introduction. EASYJET PLC : Shareholders Board Members Managers and Company Profile Opines that a large investment is needed to strengthen and expand the market share. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Elke Sanz - Sr Manager Human Centred Change - LinkedIn The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. EasyJets serves airline travellers. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Digital Marketing and Social Media Strategy Analysis Report. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. 1. Explains that there is no clear classification of the airline industry because it serves a broad purpose. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Creating a stakeholder map: step 1. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Weaknesses. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. The Stakeholder Map: For making a stakeholder analysis. Internal stakeholders are . "EasyJet Company's Strategic Analysis and Marketing." If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. who are the stakeholders of easyjet - bridgeloans.money The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. We do not share your information with anyone. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. 2. The tables below illustrate the current state and future plans of the company. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. A key aspect of planning for profitability is to sustain the core businesses of an airline. Stakeholder Mapping - How to create a stakeholder map with Smaply Best EasyJet Topic Ideas & Essay Examples. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. This core business entails many aspects which include ticketing, marketing, planning and sales. My Top 6 Stakeholder Analysis Tools - YouTube Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. There are no assigned seats, no meal, no movies and no first class travel on its flights. Unions were once seen as an organizer of labor rights but they play a key role in management as well. The company has invested in the efficient use of airports. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. It is also worth noting that all the booking on this airline are made via email or telephone. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. We participated in last year's project with the SBTi, WWF, the International Council on Clean . I have 25+ years' experience . Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. The table on financial analysis provides a reflection of past performances. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Building your map. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. They helped me with my custom research and delivered before time! business class is the most competitive among airlines and is seen most heavily marketed. however, there are weaknesses which restrict their performances and revenues. Currently, EasyJet is ranked as a leading low cost airline in Europe. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. monopolies are not absolute; they are constrained by competing. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Most EasyJet Topics to Write about. Stakeholder Analysis: Overview, Tools and Techniques this is unlike nonunion workers who are considered "at-will" employees. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. Explains union dues and initiation fees are one of the major cons for unions. the total discounted cost stream is 10.5 billion. Business stakeholders - Edexcel test questions - BBC Bitesize Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Corporate stakeholders are usually customers, suppliers and shareholders. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. In early humans, these include primordial . brand reputation, economy of scale, and cost control are key success factors of ba. Describes the transportation security fees, which can be found at http://www.tsa.gov. 1. Concludes that the airline industry is impacted by current market trends, and externalities. This is done before a project is started. Easyjet stakeholder mapping Free Essays | Studymode Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. The company has 15000 employees as per early 2020 records. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. 123Helpme.com. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. 3. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. There are unions in almost every conventional business. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. The key strategic approach which has made this airline to get to this point is the low cost fare structure. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. How to create a stakeholder map in 3 steps. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. The concept of easyJet is based on the belief that demands for short-haul air . Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Define the scope, goals, and desired outcomes of your project. Simple & Easy EasyJet Titles. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Brand reputation, economy of scale and cost control are some the key success factors of BA. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. There are several business strategies which this company has been employing in order to achieve its objectives. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. In addition, a stakeholder analysis can help you: Gain more support and resources. McDonalds Stakeholder map - Marked by Teachers.com Furthermore, I am a Certified Scrum Product Owner (CSPO). Explains that most union employees cannot be fired without "just cause." employers or management may lose a large sum of profit because of the inoperative production. Best Essays. This increased competition and consequently more people began using air travel as their preferred mode of travel. Some stakeholders are more involved than others. easyjet stakeholder mapping The future of easyJet 16 6. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Appreciate and Manage Uncertainties and Reservations individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. I combine my deep expertise in change management with culture design and change leadership development. 2. analyze stakeholders by impact and influence. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). I wrote an article with 20 Stakeholder Analysis techniques. References for EasyJet PESTEL / PEST Analysis. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. Aggressive competition at Berlin airport and Tegel ramp-up, 1. These include new competitors who are looming within the market. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Within an enterprise, stakeholders may also include managers and staff. A SWOT and PESTEL Analysis of EasyJet. Impact of consumer uncertainty on Brexit, 1. 2. This has dented its ability to effectively compete in the European airline industry. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. All rights reserved. Introduction and History. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Modern aircraft fleet with unparalleled network. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Better Essays. The airline industry is an industry which is growing to greater levels. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. These include the emerging technological trends in the market. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . Define your stakeholders.